EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY: THE MEDIATOR ROLE OF E-BRAND LOVE AND BRANDING CO-CREATION
نویسندگان
چکیده
منابع مشابه
The Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
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ژورنال
عنوان ژورنال: Journal of Global Strategic Management
سال: 2020
ISSN: 1307-6205
DOI: 10.20460/jgsm.2020.287